Site Archives

From Idea to Opportunity: The 5 Step Creative Process

Posted by Aaron Forgue on August 30th, 2006

At its core, entrepreneurship involves the discovery and exploitation of opportunities. New entrepreneurs often wonder how to increase their chances of identifying unseen opportunities. A common belief is that the only way to find great opportunities is to stumble upon them inadvertently. In truth, most great opportunities are simple ideas that have been cultivated […]

An Amazing Customer Service Instance

Posted by Ryan Walker on August 29th, 2006

Here is a quick customer experience blurb that shows how technology will help to produce not just adequate customer service, but potentially amazing service. Not sure if the story is true, but even if not, it represents a great model for what we should strive to achieve.
I’ve just landed at La Guardia Airport in NY, […]

Startup Success 2006

Posted by Ryan Walker on August 26th, 2006

A (good, but long) video of the Churchill Club’s annual look at what it takes to build a successful startup. This panel of five Silicon Valley entrepreneurs discussed the challenges and critical success factors necessary to reach the promised land. Moderator: Guy Kawasaki, Speakers: Lauren Elliott (Third Rock Mining), Reid Hoffman (LinkedIn), Joe Kraus (JotSpot), […]

4 Ways to Create Meaning With Your Venture

Posted by Aaron Forgue on August 24th, 2006

Guy Kawasaki asks: Do you want to make meaning with your company?
Kawasaki believes the essense of entrepreneurship is about making meaning; changing the world in a positive way should be the core of any new start up. In The Art of the Start, he defines four ways to create meaning:

Make the world a better place
Increase […]

The Progression of Livelihoods

Posted by Aaron Forgue on August 23rd, 2006

In 1943 Abraham Maslow theorized in a paper titled A Theory of Human Motivation that all humans naturally seek to satisfy five levels of needs. Maslow’s Hierarchy of Needs is visual representation of these levels and shows how each need builds from the previous one. I believe this model can also be applied to […]

6 Trends Affecting Small Business

Posted by Aaron Forgue on August 15th, 2006

The Institute for the Future, a research company in Palo Alto, CA, recently conducted a study to predict trends affecting small business over the next five years. Study participant Rhonda Abrams summarized six trends identified by the study:

Retirement businesses: Millions of baby boomers will soon retire. Most boomers are still too energetic and engaged to […]

What Everybody Ought to Know About Entrepreneurship

Posted by Aaron Forgue on August 8th, 2006

Entrepreneurship is quickly becoming one of the most desired and sought after career paths. I have created a list of Entrepreneurship Websites and Blogs on Listible. This list is a compilation of the best web resources for aspiring entrepreneurs and small business owners. Help the community by adding your own resources to the list!

The Fortune 5,000,000

Posted by Aaron Forgue on August 3rd, 2006

Spotted over on the Signal vs. Noise blog:
When you think small business, think 1-10 people not 50-100. There’s an endless supply of 1-10 person companies. Who cares about the Fortune 500? It’s time to care about the Fortune 5,000,000. Forget the enterprise market. Forget the mid-sized company market. Build for the smallest of small companies […]

How To Give Away a Product/Service Without Sacrificing Perceived Value

Posted by Aaron Forgue on August 2nd, 2006

Issuing a zero-balance-due invoice is a great way to give away a product or service for free without allowing the customer to assume it will always be free. There are two ways to accomplish this:
Method 1: Same Line Item
1. Description: Replacing light bulb / Quantity: 1 / Price: $10.00 / Total: $0.00
Total Balance Due: $0.00
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