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Advertising Exposure: Too Much of Not Enough

Posted by Thomas Goodwin on October 18th, 2007

Donald Trump is known for saying “there’s no such thing as too much exposure.”  And certainly no one would disagree with this when you think about the good exposure.  But I would venture to guess that no one likes bad press.  And the only thing second to bad press is ineffective good press, or better stated… […]

Using Census Data to Decode Your Competition

Posted by Thomas Goodwin on October 15th, 2007

The US Census Bureau is a great resource that most entrepreneurs over look.  Aside from all of the excellent demographic information that you can find, the Census also handles industry classification codes, known as NAICS (pronounced nix), which stands for North American Industry Classification System.  While it is certainly important to understand the demographics of […]