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Define and Attack a Niche
Unusual Business Ideas That Work tells a story with an important underlying lesson: More people with more money have more varying tastes - it is easier than ever to exploit a small portion of consumers by focusing your energy on a defined niche:
Reading a business magazine in the doctor’s office inspired Joseph Tantillo to try his hand at online retailing. At the time, he and his wife were expecting their first child and wanted to work from home. An article about starting an online store jumped out at him, he recalls—and, as a member of a fraternity in college, he decided to sell personalized Greek apparel to that market.
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Using the strong Greek network worked, as he’s built GreekGear.com’s yearly sales to $1.9 million.
Read the full post about GreekGear.
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