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4 Ways to Create Meaning With Your Venture
Guy Kawasaki asks: Do you want to make meaning with your company?
Kawasaki believes the essense of entrepreneurship is about making meaning; changing the world in a positive way should be the core of any new start up. In The Art of the Start, he defines four ways to create meaning:
- Make the world a better place
- Increase the quality of life
- Right a terrible wrong
- Prevent the end of something good
“If you make meaning, you will probably make money. But if you set out ot make money, you will probably not make meaning and you will not make money.”
Does your business strive towards one of these four goals? Seeking meaning shifts your focus away from money, power, prestige and all of the other temporal results of starting a company and instead focuses it on changing the world in a positive way. Will people 200 years from now still benefit from the things your company does today? Set out to create genuine meaning and they just might.
You can watch Kawasaki speak more on this topic and others at the Stanford Technology Ventures Program website.
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As you well know Aaron, I love Kawasaki’s outlook on business. Good summary on “MAKING MEANING”.