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Being Provacative: The Art of Attracting Attention
As advertising reaches new levels of intrusivness, people are honing their abilities to “tune out” and ignore it all. When it comes to marketing your startup, mastering the art of Permission Marketing is a necessity. Even so, you must first attract a potential customer’s attention — even if only for a breif moment — so that you can obtain their permission to tell them more about your product or service.
Kathy Sierra of Creating Passionate Users provides a great list of ways to Be Provacative
- Be Visual
- Be Different — Break Patterns and Expectations
- Be Daring
- Change Things Regularly
- Inspire Curiosity
- Pose a Challenge
- Be Controversial and Committed
- Be Fun
- Be Stimulating. Be Exciting. Be Seductive.
- Help Them Have Hi-Res Experiences
The full article goes into detail about each of these tactics. Definitely worth reading: Be Provacative
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