Cinventure – For the Cincinnati Entrepreneur

So in my October 18th, 2007 blog article I talked about advertising exposure that claims to reach a large audience but fails to reach your target audience.  I also briefly touched on the need to have good advertising exposure, effective advertising, as it’s all about quality over quantity.
Well just to briefly revisit this topic, there [...]

Donald Trump is known for saying “there’s no such thing as too much exposure.”  And certainly no one would disagree with this when you think about the good exposure.  But I would venture to guess that no one likes bad press.  And the only thing second to bad press is ineffective good press, or better stated… [...]

As advertising reaches new levels of intrusivness, people are honing their abilities to “tune out” and ignore it all. When it comes to marketing your startup, mastering the art of Permission Marketing is a necessity. Even so, you must first attract a potential customer’s attention — even if only for a breif moment — so [...]

Robert Scoble (Wikipedia), ex-technical evangelist for Microsoft, provides us with 11 best practices for creating an effective business card. Here are the top 5 suggestions:

A good business card starts a conversation
Make sure your card can be scanned
Don’t make non-standard sizes or shapes
Make sure the basics are on there
Include a line about what you do

Read on [...]