Cinventure - For the Cincinnati Entrepreneur

People often make fun of the fast food industry and you especially see this group used as the setting for jokes and sketch comedy on tv.  We can look closer at this group and learn some important lessons about customer service and marketing.

The phrase Do you want fries with that? is actually a great example […]

So you’re business is growing and you needed to hire some employees.  That’s great news, but now you need to come up with a way to identify and select the best candidate for employment.  It is also important to note that employees represent not only assets to the firm, but potential liabilities as they will […]

In 1943 Abraham Maslow theorized in a paper titled A Theory of Human Motivation that all humans naturally seek to satisfy five levels of needs. Maslow’s Hierarchy of Needs is visual representation of these levels and shows how each need builds from the previous one. I believe this model can also be applied to […]