Site Archives Entrepreneurship

The Fortune 5,000,000

Posted by Aaron Forgue on August 3rd, 2006

Spotted over on the Signal vs. Noise blog:
When you think small business, think 1-10 people not 50-100. There’s an endless supply of 1-10 person companies. Who cares about the Fortune 500? It’s time to care about the Fortune 5,000,000. Forget the enterprise market. Forget the mid-sized company market. Build for the smallest of small companies […]

How To Give Away a Product/Service Without Sacrificing Perceived Value

Posted by Aaron Forgue on August 2nd, 2006

Issuing a zero-balance-due invoice is a great way to give away a product or service for free without allowing the customer to assume it will always be free. There are two ways to accomplish this:
Method 1: Same Line Item
1. Description: Replacing light bulb / Quantity: 1 / Price: $10.00 / Total: $0.00
Total Balance Due: $0.00
[…]

Define and Attack a Niche

Posted by Aaron Forgue on July 28th, 2006

Unusual Business Ideas That Work tells a story with an important underlying lesson: More people with more money have more varying tastes - it is easier than ever to exploit a small portion of consumers by focusing your energy on a defined niche:
Reading a business magazine in the doctor’s office inspired Joseph Tantillo to try […]

Insights for Startup Founders

Posted by Aaron Forgue on July 27th, 2006

OnStartups.com provides us with this great list of 17 Pithy Insights for Startup Founders. The first five are listed below, make sure to visit the site and see the entire list:

Seek transparency and understanding with your partners early. Issues get harder as time passes

Startup founders work long hours for a reason. There’s more […]