Site Archives Ideas

From Idea to Opportunity: The 5 Step Creative Process

Posted by Aaron Forgue on August 30th, 2006

At its core, entrepreneurship involves the discovery and exploitation of opportunities. New entrepreneurs often wonder how to increase their chances of identifying unseen opportunities. A common belief is that the only way to find great opportunities is to stumble upon them inadvertently. In truth, most great opportunities are simple ideas that have been cultivated […]

4 Ways to Create Meaning With Your Venture

Posted by Aaron Forgue on August 24th, 2006

Guy Kawasaki asks: Do you want to make meaning with your company?
Kawasaki believes the essense of entrepreneurship is about making meaning; changing the world in a positive way should be the core of any new start up. In The Art of the Start, he defines four ways to create meaning:

Make the world a better place
Increase […]

What Everybody Ought to Know About Entrepreneurship

Posted by Aaron Forgue on August 8th, 2006

Entrepreneurship is quickly becoming one of the most desired and sought after career paths. I have created a list of Entrepreneurship Websites and Blogs on Listible. This list is a compilation of the best web resources for aspiring entrepreneurs and small business owners. Help the community by adding your own resources to the list!

How To Give Away a Product/Service Without Sacrificing Perceived Value

Posted by Aaron Forgue on August 2nd, 2006

Issuing a zero-balance-due invoice is a great way to give away a product or service for free without allowing the customer to assume it will always be free. There are two ways to accomplish this:
Method 1: Same Line Item
1. Description: Replacing light bulb / Quantity: 1 / Price: $10.00 / Total: $0.00
Total Balance Due: $0.00
[…]

Define and Attack a Niche

Posted by Aaron Forgue on July 28th, 2006

Unusual Business Ideas That Work tells a story with an important underlying lesson: More people with more money have more varying tastes - it is easier than ever to exploit a small portion of consumers by focusing your energy on a defined niche:
Reading a business magazine in the doctor’s office inspired Joseph Tantillo to try […]