Cinventure – For the Cincinnati Entrepreneur

A potential customer walks in the door to buy your product but you notice she is holding an ad from one of your competitors.  Does this make you excited?  Or anxious and nervous?
We should all be excited when someone walks in our door to buy from us, especially when we see they are serious about [...]

So in my October 18th, 2007 blog article I talked about advertising exposure that claims to reach a large audience but fails to reach your target audience.  I also briefly touched on the need to have good advertising exposure, effective advertising, as it’s all about quality over quantity.
Well just to briefly revisit this topic, there [...]

People often make fun of the fast food industry and you especially see this group used as the setting for jokes and sketch comedy on tv.  We can look closer at this group and learn some important lessons about customer service and marketing.

The phrase Do you want fries with that? is actually a great example [...]

Donald Trump is known for saying “there’s no such thing as too much exposure.”  And certainly no one would disagree with this when you think about the good exposure.  But I would venture to guess that no one likes bad press.  And the only thing second to bad press is ineffective good press, or better stated… [...]

Don’t:

Use redundant words
Sound shady
Be lurid
Use triple words
Sound desperate

Do:

Go medieval
Name it like a Spanish restaurant
Like it like something Captain Kirk would wrestle

Curious? Read the full article.
[via c|net News]

As advertising reaches new levels of intrusivness, people are honing their abilities to “tune out” and ignore it all. When it comes to marketing your startup, mastering the art of Permission Marketing is a necessity. Even so, you must first attract a potential customer’s attention — even if only for a breif moment — so [...]

Last week we brought you a review of the top online invoicing services, including FreshBooks. The makers of FreshBooks have announced a Fall “Build Your Business” Teleseminar Series that brings together a group of industry experts to share their knowledge and experience with participants. Participants will also have the ability to email questions and [...]

Spotted over on the Signal vs. Noise blog:
When you think small business, think 1-10 people not 50-100. There’s an endless supply of 1-10 person companies. Who cares about the Fortune 500? It’s time to care about the Fortune 5,000,000. Forget the enterprise market. Forget the mid-sized company market. Build for the smallest of small companies [...]