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How To Give Away a Product/Service Without Sacrificing Perceived Value
Issuing a zero-balance-due invoice is a great way to give away a product or service for free without allowing the customer to assume it will always be free. There are two ways to accomplish this:
Method 1: Same Line Item
1. Description: Replacing light bulb / Quantity: 1 / Price: $10.00 / Total: $0.00
Total Balance Due: $0.00
Method 2: Separate Line Item
1. Description: Replacing light bulb / Qty: 1 / Price: $10.00 / Total: $10.00
2. Description: Light bulb discount / Qty: 1 / Price: ($10.00) / Total: ($10.00)
Total Balance Due: $0.00
Important keys to remember:
- Invoice everything! Doing this “makes it official” in the customer’s eyes.
- Always make sure to clearly state the regular price of every product or service. This establishes the value of everything you provide.
- Explain to your customer why you are providing this product/service for free. Optionally, explain that this is a one-time offering.
Giving away things for free is fun and rewarding, sacrificing value to do so is not. Make sure your customers understand and appreciate the value of the product or service that you are providing them at no cost. Your life will be easier for doing so.
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