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March Madness!
March is an exciting month if you are a college basketball fan, and there’s no reason why it can’t be an exciting month for your business, too. Not too long ago I posted an article about setting New Year’s resolutions for your business. Well, it’s been two full months since the year began and we’re closing in on the end of the first quarter of the 2008 calendar year. Hopefully you made resolutions and are meeting or exceeding them! Now it’s time to focus on the customer and work on building those relationships to grow your business!
Regardless whether you have a retail store or provide a professional service, recognize your customers and show appreciation for their business. You could accomplish this any number of ways: a sale, giving out free samples, holding a seminar or luncheon, giving out coupons for future purchases, and giving or requesting referrals.
Create a profile of your customers. Why do they come to you instead of your competitor? Ask for feedback from your customers regarding what they like about your business and what things they wish were different. Asking the customer for suggestions and feedback is a great way to build goodwill and show the customer that you value their input without having to spend a single dollar to earn that feeling of trust and appreciation. Feedback cards or online feedback can also be a great monitoring technique when you are not there to supervise your employees.
Focus on your customer this month and make March a mad month for your business!
Thomas Goodwin is an Ohio licensed real estate agent (Realtor) and insurance agent. He is the Founder and CEO of Northern Pine Properties, Inc., a real estate investment, development, and management company in Cincinnati, Ohio.
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