The Fortune 5,000,000

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Information: Aaron Forgue; August 3rd, 2006; Add Your Comments

Categories: Quotes; Strategy; Starting Up; Marketing; Entrepreneurship

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Spotted over on the Signal vs. Noise blog:

When you think small business, think 1-10 people not 50-100. There’s an endless supply of 1-10 person companies. Who cares about the Fortune 500? It’s time to care about the Fortune 5,000,000. Forget the enterprise market. Forget the mid-sized company market. Build for the smallest of small companies and you’ll find a thirsty, neglected market waiting for you.

Think long and hard about your target market. Read more about Side-Business Software: The neglected software market

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